Gumdesign is an award-winning Italian multidisciplinary design studio founded in Viareggio in 1999 by designer Laura Fiaschi and architect Gabriele Pardi. Working across product design, architecture, graphics and art direction, the duo combines rigorous functionality with narrative poetry and subtle irony, developing a distinctive design language that bridges different disciplines and forms of expression.
Their practice explores the relationship between materials, craftsmanship and contemporary design, with a strong connection to local traditions and cultural heritage. Through continuous experimentation, they reinterpret traditional materials and techniques, creating objects and spaces that reveal new possibilities through unexpected forms, thoughtful details and a poetic approach to everyday life.
